Hello, I'm Ievgenii,
Product Designer & UX Consultant in Berlin.

Berlin Wall
Ievgenii's Lebid Pfoto

About Me

Experience Design Director and Design Consultant living and working in Berlin, Germany. I'm focusing on creating design teams, leading designers, and fostering Design Thinking culture with proven hands-on knowledge of the complete product development lifecycle across various solutions for different industries and contributing to new-business activities as a design consultant.

With extensive experience managing large teams of diverse personalities in deadline-driven environments, also, I am responsible for establishing employee career development programming, leading cross-functional team collaboration, and acting as a mentor to all levels of the team.

19+

years in
the design industry

B2B/C

the main focuses of
design solutions

120+

designers
under management

5

successful
pet products

Work History & Expertise

My overall experience in the design industry is 19+ years. I have started my professional journey as a web developer (design + coding) and went through each stage of the designer evolution journey until Director level. My passion is not only design strategy and planning. I still love to work under details of design execution as "the devil in the details."

Expertise: Design Thinking, Product Design, Design Consultancy, Service Design, Design Design Strategy & Planning, UX Research, Interaction Modelling & Visual Design Research, Brand Design, Design Development & Support, UX Testing and Prototyping, Design & Product Management, DesignOps, Client Facing and New-Business Generating

SoftServe

Design Director, Europe
Nov 2016 - Present
Leading SoftServe experience design (XD) capabilities, including discovery, design strategy, consulting, Design Thinking workshops, project incubations, and other services to all clients and prospects.

Implementing design competency frameworks and mentorship program for different levels and expertise.

‍Managing activities to fulfill the company's goal by handling processes and resources available at Design Office, which means 120+ designers in 8 locations worldwide - Ukraine, Poland, Bulgaria, Romania, Mexico, Colombia, UK and USA.

GlobeStudio Apps

Co-Owner, Product Designer
Nov 2009 - Present

GlobeStudio Apps is a set of simple iOS utilities for everyday usage with a focus on the travel industry. These are my "pet" projects where I'm responsible for the overall direction, user experience, interface design, marketing, and continuous improvement process with over 1.7 million users.

AKQA

Group User Experience Director
Aug 2015 - Apr 2016

Managing multiple, inter-dependent UX workstreams on large-scale and complex projects.

Oversing the work of the creative department to ensure goals were met and performed large-scale projects with identified activities that need to be carried out with the efforts required to complete them.

Providing direction, leadership, guidance to members of the User Experience team and supported in recruitment, retention, training, and mentoring designers.

carbon12 creative

Creative Leader, UX Architect
Sep 2013 - Aug 2015

Leading all aspects of campaign design, including innovation, development, and implementation.

Reviewing the work of the creative team, provided constructive feedback and leading creative part of work to assure on-schedule delivery for review by the client.

Managing freelance services which include the recruitment of only the top freelancers available.

frog

Associate Creative Director, Ukraine
Nov 2011 - Sep 2013

Directing the creative products from concept to finalization to keep the projects on schedule and organizing cross-studio global collaboration between Kyiv - Austin, Seattle, New York, Milan, Amsterdam, Munich, and Milan.

Overseeing the work of the creative department to ensure goals were met and attended creative input meetings to develop strategies and implemented all design requirements.

Developing design team in Ukraine and implemented creative strategies to achieve new goals.

Star / Cogniance

Seniour UX Architect
Dec 2010 - Nov 2011

Ensuring the Cogniance UX team creating world-class products and creating world-class user experience for mobile and web applications as a part of the Cogniance Design Team.

Formalization UX deliverables, defining creative directions for all products. Developing interaction models and conceptual frameworks

Pre-sales support, facing new customers, guiding clients through key UX engagements.

Running Code

User Experience Designer
Nov 2007 - Dec 2010

Designing user interaction models and interface for large web content management systems, mobile and windows applications.

Supporting development team in design implementation.

Software MacKiev

User Interface Designer, Team Leader
Aug 2002 - Nov 2007

Endeavoring to turn complicated processes and concepts into user-friendly, highly intuitive, and navigable interfaces.

Creating user interfaces to be used as reference points before finalizing the specifications and requirements of the app.

Working with engineers in key stages of the design process.

IT Center of National Taras Shevchenko University

Web Designer and Developer
Sep 2001 - Aug 2002

WEB developer (design and coding) at the Information Computer Center of National Taras Shevchenko University.

Taras Shevchenko National University

Master
Sep 1999 - Aug 2004

Master of Cryogenics and Microelectronics, Completed the Cisco Networking Academy Program (CCNA).

Awards & Recognitions

Awards and recognitions are not a primary goal of my work. It is only one of the ways of getting feedback and confirmation from the outside about the quality of work. It just proves that this solution gives sense to others.

reddot award 2015 winner
Good Design Award - User interface of smartphone [Feel UX]
NBC Today Show
The Wall Street Journal
App Store Week's Picks
The Best Apps by Gizmodo
4.8/5 - 65K AppStore reviews
29 Top Apps by Buzzfit

All results of my work are results of teamwork. I have been lucky to work and collaborate with amazing people under different products and services worldwide.

If You are
in Berlin

I know a lovely place in Mitte with delicious coffee and a friendly atmosphere. It's an excellent place to meet and talk.

Oslo Kaffebar
Berlin OSLO Kaffe